Have you heard the one about "How many people does it take to open a bottle of beer?" I was playing golf a few years back (I use the term "playing" loosely). For me, golf isn't really about playing well, it's about getting together with your friends on a beautiful day and sharing few beers. When you play at my level, beer actually helps your game, the ball go straighter. The idea for the Brewzkey came about as a result of one of these golf outings.

On this particular afternoon, the weather was warm and my friends and I were behind an especially slow foursome. For us to call any group slow is the pot calling the kettle black. As is our custom, we declared this "beer time". We had brought an icebox of those Mexican beers that you often see served with a lime, the problem was that none of us had a bottle opener.

I'm not one for conspiracy theories, but I couldn't explain why none of us had an opener. In college, each of my friends wouldn't have been caught dead without a large, colorful, bottle opener affixed to their key chain. There must be some unwritten rule about having a bottle opener on your key chain once you enter the professional workforce. Regardless of the reason, we still had 4 beers that needed opening. Having been in tough spots before, I applied a little ingenuity and used my house key as leverage to pry off the bottle caps. It was at this moment that I had the epiphany (okay, epiphany may be a little strong), the inspiration for the Brewzkey.

At that moment, I realized there was a marketing niche that wasn't been addressed, the bottle opener for working professional. It needed to be sleek, cool, non obtrusive and not take up space on your key ring. After multiple designs, mockups, cad drawings, and prototypes, the Brewzkey was born (I'm one of the few people I know that can write-off beer as a research expense on my taxes).

Fast forward to today, the key is sold in multiple retail locations throughout California and Arizona and sold on the web.   It has been a tremendous hit across all walks of life, male/female, 20-somethings to 50-somethings, and now….even in Europe & Australia!  Companies are using the customized BrewzKey for all sorts of promotions from tradeshow giveaways to direct mail marketing campaigns.  To address this demand, we’ve launched a distributor program in mid-2008.  

Our patent-pending design has proven to be a clear winner when it comes to practicality, ingenuity, convenience, style, and most important of all…..dependability!  We constantly hear from our customers about other cheap bottle openers they have tried in the past…and the BrewzKey Bottle Opener becomes a lifetime keeper for them.

How many times have you come up for an idea for a product? The next time inspiration hits, go for it!   If you have other ideas you’d like to share, please feel free to contact us.  We could only wish success to anyone who gives it a go at the American dream….no matter how much fun it is to do!

Cheers!

J. Clinton
Inventor